FDA Denies Marketing of Vuse Alto E-Cigarettes

(Washington, D.C.) – The U.S. Food and Drug Administration issued marketing denial orders to R.J. Reynolds Vapor Company for six flavored e-cigarette products under its Vuse Alto brand. This includes three menthol-flavored and three mixed berry-flavored products, with each flavor being offered in three nicotine strengths.

The company can not market or distribute these products in the United States or they risk FDA enforcement action. However, the company may submit new applications for the products that are subject to these marketing denial orders.