New logo for M Trail revealed as part of new fundraising effort for the trail’s maintenance.

(Missoula) The University of Montana has launched a new logo for the M Trail, a hiking trail near the university, as part of a fundraising campaign aimed at generating essential funds to support the trail’s ongoing maintenance and preservation.

UM reports that the original M was constructed from whitewashed rocks. The current concrete M, installed in 1968, measures 125 feet long and 100 feet high. The steep three-fourths-mile hike to the M attracts over 1,000 hikers daily.

They say that the heavy use of the trail leads to constant erosion issues, making maintenance a critical need. The University urges hikers to stay on well-established trails to help mitigate erosion.