(HELENA). – In advance of the one-year mark of Montana’s new brand launch at the World Famous Miles City Bucking Horse Sale in May 2025, the Montana Department of Commerce is inviting Montana businesses who make innovative designs and products to use Montana’s official brand.
“Montana’s brand is iconic and Montanans know best how they want it used,” said Gov. Greg Gianforte. “Whether it’s a baseball cap, sweatshirt or decal, we want Montana’s makers to use the Montana brand and design the next must-have Montana branded item. And we want them to be wildly successful with it!”
Part of the Montana Department of Commerce’s mission is to find ways to get maximum exposure for Montana’s brand to the state’s key audiences. To accomplish that mission and for Montana’s businesses to get maximum benefit from the new brand, Commerce has provided the Montana brand and brand elements online for download.
While products created using the Montana brand will not receive any official endorsement from Commerce or the State, they will be allowed to use a statement noting that they are featuring the official Montana brand.
